Pengaruh Citra Merek, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Smartphone Rds Phone Store Di Surakarta

The purpose of this study was to determine the effect brand image, price and product quality on purchasing decisions for Rds Phone Store smartphone products in Surakarta. This research uses descriptive quantitative research. data source used is primary data, collection method using a questionnaire. measurement scale Likert scale. population were all Surakarta students who had bought smartphones. sample amounted 100 people are use sampling technique non-probability technique. analysis includes statistical analysis, instrument test, classical assumption hypothesis testing, multiple linear regression analysis. In study, processed SPSS. results that image variable has positive insignificant decisions. at does not have significant influence better smartphones offered Store, more consumers' buy these goods will increase. impact made by consumers.